Fractional Sales Director

Fractional Sales Director

For Small to Mid‑Sized Businesses

Senior‑level sales leadership to build a predictable, scalable revenue engine—without the full‑time executive cost.

Clarify Sales Strategy, Targets, and Go‑To‑Market

Without a clear sales strategy, your team wastes time chasing the wrong opportunities in the wrong markets. This offering defines your ideal customer profile, sets realistic targets, and establishes a focused go-to-market approach that aligns your entire sales organization. The result is a team that knows exactly who to sell to, how to reach them, and what success looks like—eliminating confusion and driving predictable revenue growth.

Build or Refine Your Sales Process, Playbooks, and KPIs

A documented sales process and proven playbooks ensure consistent execution across your team, not just from your top performers. This offering creates the frameworks and metrics that guide sellers through each deal stage and measure what drives results. Without these tools, you're relying on individual talent instead of a scalable system—leading to inconsistent outcomes, longer ramp times, and poor pipeline visibility.

Coach and Hold Your Sales Team Accountable

Great strategy and process mean nothing without execution. This offering equips your sales leaders with coaching frameworks and accountability systems that develop skills, address performance gaps quickly, and drive quota attainment. Without structured coaching, underperformers stay too long, top performers plateau, and your team never reaches its potential.

Implement Forecasting, Reporting, and Operating Rhythm

Accurate forecasting and disciplined operating rhythms give you visibility into pipeline health and team performance before problems become crises. This offering establishes the reporting systems and meeting cadences that create predictability and accountability. Without these fundamentals, you're managing blind—unable to forecast accurately, allocate resources effectively, or deliver consistent results that stakeholders demand.

Is This You?

You’ve outgrown “figure it out as we go” sales

 

You’re no longer a scrappy startup, but you don’t yet have the right sales leadership in place.

 

Commonly, my clients come to me when:

Revenue has plateaued or is inconsistent, despite strong demand

The founder is still doing most of the selling, and it’s not sustainable

There’s no clear sales process, playbook, or way to ramp new reps

You’re hiring salespeople, but you’re not sure if they’re the right people or what “good” looks like

Forecasting is mostly guesses, and you’re making big decisions without solid data

 

You don’t necessarily need another full‑time hire. You need a seasoned sales leader who can step in, build the right structure, and lead your team—fractionally.

What I Do as Your Fractional Sales Director

I operate as part of your leadership team, responsible for designing and driving your sales function.

That typically includes:

1. Sales Strategy & Targets

- Clarifying your ideal customer profiles and best opportunities

- Defining revenue targets that are ambitious and realistic

- Aligning marketing, sales, and customer success around the same goals

2. Sales Process & Playbooks

- Mapping your full sales process from lead to close

- Creating practical playbooks, talk tracks, and qualification criteria

- Standardizing how your team runs calls, follows up, and closes deals

3. Team Leadership & Coaching

- Assessing your current team and roles

- Coaching reps and managers on performance and pipeline ownership

- Setting clear expectations, metrics, and accountability

4. Metrics, Forecasting & Operating Rhythm

- Building dashboards and reports that you’ll actually use

- Implementing a consistent forecasting and pipeline review cadence

- Establishing a weekly and monthly operating rhythm for sales

How It Works

Step 1: Discovery & Diagnosis

We start with a deep‑dive into your current sales situation: numbers, team, process, current pipeline, and goals. You’ll walk away with a clear picture of what’s working, what’s not, and where to focus first.

 

Step 2: Customized Sales Playbook

We develop a customized sales playbook tailored to your unique business goals and target audience to serve as a strategic roadmap for your team. This playbook is created with sustainability in mind to not only serve your current sales team, but your future sales teams and the long-term growth of your organization.

 

Step 3: Hands‑On Fractional Leadership

I step in as your fractional sales director—leading sales meetings, coaching the team, implementing processes and tools, and making sure the plan is executed.

 

Step 4: Review, Adjust, and Decide Next Phase

We review progress, refine what’s needed, and decide how to execute the next phase of growth.

Is Fractional Sales Leadership Right for You?

Best fit if:

You’re a small to mid‑sized business with real demand and paying customers

You’re ready to invest in building a real sales function, not just “more tactics”

You value direct communication, clear expectations, and accountability

You want a senior partner at the table, but not yet a full‑time sales executive

Not the best fit if:

You’re pre‑revenue or still validating your basic offer

You want someone to “just do some selling” without touching strategy or structure

You’re not ready to make changes to how your team currently operates

Let’s Talk About Your Sales Function

If you’re ready for stronger sales leadership—and a sales function that can actually support your growth—let’s explore whether fractional sales leadership is the right fit.

Our mission is to help growth-minded founders and executives build scalable sales engines, grow 7+ figure companies, and lead with confidence through fractional sales leadership, an elite mastermind, and executive coaching.

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